What Guides Us

In nearly any business, it’s easy to get caught up in the seemingly endless list of day-to-day tasks and responsibilities. Keeping your head down, working hard and trying to get things done on time can be a huge challenge. 

So, it can be easy – for anyone – to lose sight of the big picture. While that’s understandable, it’s also not good for a business, employees or customers.

Here at Victor Shade Company, we make a constant effort to think about why our customers have chosen us for 115 years, why so many continue to choose us and why they refer so many family members, friends, co-workers, neighbors and others to us when they need custom window treatments. 

It Starts with Focus

We believe the core of what we offer our customers is our focus. We do not focus on what we want to sell, what benefits us most. Instead, we focus on what our customers need. Sometimes they need some help determining exactly what they need or want, after all, most people aren’t buying custom window treatments constantly and are often surprised by the variety of products that are available. 

But the foundation of what we do is to help them solve a problem or fulfill a need. So, we don’t “sell” them anything. Instead, we help them solve a problem, improve a home or office, or to simply make one room just that much nicer.

The customer and what the customer needs is the focus. We help in any way possible. We understand the need and the objective and then we do our absolute best to find the product that will satisfy that need and achieve that objective. That’s OUR focus. 

What We Bring to the Table

We try to be different first, by doing everything possible to focus on our customers’ need and viewing their situation from their point of view. That’s something that had become second nature to our team over the years, but it’s still something we keep in mind every day.

We bring this understanding of our customers’ needs to life every day in several ways:

  • We offer only quality products by well-respected manufacturers who have built a reputation for innovative, beautiful and durable window treatments. 
  • Our certified professional installers understand that a perfect installation maximizes the function and appearance of every custom window treatment. And that’s exactly how they handle every installation.
  • We offer full-service cleaning and repair. A quality window treatment can be damaged by accidents or hard use. And nearly every window treatment requires cleaning from time to time. We provide in-store cleaning and repair, which keep your window treatments looking beautiful and functioning perfectly for year. 
  • Our recently opened new location features a large showroom where customers can see scores of products and samples. This is more efficient and enjoyable for our customers and ensures we can help them find the products they need.
  • Knowing not every customer has the time to visit our showroom, and that many customers prefer to view samples and consult with our experts in their homes, we offer free in-home consultations. In many cases, being in a home, assessing light conditions, flooring and décor helps our professionals best determine which products will meet a customer’s objectives. 
  • We keep current with design trends, new products, and new technologies in window treatments. We strive to meet the expectations of every customer, from those interested in simple, high quality traditional blinds and shades to those who want motorized remote-controlled smart home compatible window treatments.
  • We also offer customers our Elite Service Package, which includes certified measuring and installation service, the Hunter Douglas “Right Choice” assurance program, and Platinum Cleaning Club service.
  • Our Hunter Douglas products are backed by the “Right Choice” assurance program, which gives customers 21 days to evaluate new window treatments, and then if they’re not fully satisfied, an additional 21 days to have them replaced with a different product for a nominal fee. 

What Does the Future Hold?

We don’t have a crystal ball and we can’t know what products and services we will be offering our customers in the future. But what we do know is we will always be on the lookout for new products and services our customers will want next week, next year, or in the coming decades. That’s been our focus for 115 years and so far, that focus has worked out well for our customers and for us. 

We are here to help!

We offer scores of blinds and custom window treatments, and our experienced décor experts can help you through the decision-making process, step-by-step. Visit our new showroom – located at 11477 Page Service Drive, St. Louis, MO 63146 – the perfect place to shop for window treatments of all types, or schedule a consultation with our team. Quality matters, especially to the discerning customer. Let us show you why our window treatments will make a difference for you, your home, or your business.